UK FinTech Curve Intents to Join Apple’s Newly Opened NFC Ecosystem
Hey Payments Fanatic!
Apple has recently announced plans to open its NFC ecosystem to third-party payment providers, signaling a significant change in its traditionally closed approach. In light of this, UK-based FinTech company Curve has declared its intention to join Apple’s platform.
Curve CEO and founder Shachar Bialick has issued the following statement:
“We welcome Apple’s latest announcement, which will see more consumers around the world gain access to third-party payment wallets and is a positive move for consumers who will benefit from choice and innovation in payments on iOS for the first time. What remains unclear is how onerous Apple’s access fees will be, and whether there is enough profit left for third-party developers to encourage more customer-centric innovation.
“As the leading alternative to Apple Pay, Curve is thrilled to bring unique benefits to customers worldwide. Curve Pay goes beyond traditional wallets by being the only wallet that eliminates foreign transaction fees from linked cards and offers cashback on top of linked cards rewards. This exemplifies the innovation in digital payments, and Curve is committed to staying at the forefront, driving progress and delivering unmatched value to consumers.”
For a long time, Apple has been under pressure, particularly from the European Union, to allow external companies access to its services. Apple has consistently justified its restrictive policies by emphasizing the importance of maintaining high security standards for user data and questioning the need to allow competitors onto its devices.
However, the landscape is shifting as Apple has now confirmed it will permit APIs, developers, and various services to enable in-app payments. Additionally, Apple’s platform will open up to new services, such as digital IDs, keys, tickets, and more.
Curve, which is well-known for allowing users to combine multiple payment cards into one while offering advanced tech features, is set to be among the first to leverage this new opportunity on Apple’s platform.
Have a great start to the week!
Cheers,
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