Swiping to Shopping: TikTok Moves $32M Daily

Hey Payments Fanatic!

In 2024 alone, TikTok Shop had 47 million shoppers use its marketplace with an average of $32 million spent in the app daily 🤯

According to Richard Crone: These sellers are creators, influencers & micro-merchants generating ~$32 million per day in Total Payment Volume (TPV) according to Capital One Shopping—roughly $11.43 per seller.

That includes TPV from affiliate marketing influencers earning commissions tied to attribution-triggered, proven net-new sales from their personalized short-form video & livestream content.

Annualized, TikTok Shop influencers are generating as much as $11.68 billion in TPV or about ~$4,171 per Seller.

Check out the video below by CNBC: “The Rise of TikTok Shop” for more interesting info on this topic 👇

If you want to catch up on the latest in Payments, keep scrolling!

Cheers,

Marcel

INSIGHTS

🇺🇸 The seven largest owners of merchant acquirer contracts in the United States handled 𝟭𝟰𝟯.𝟬𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 purchase transactions, an increase of 1.4% versus 2023.

PAYMENTS NEWS

🌍 Mastercard is modernizing commercial payments with embedded virtual card technology. This initiative benefits banks with scalability and more embedded payment opportunities, platform partners with easier integration, and corporate users with a simpler, more efficient payment experience.

🇩🇪 Vivid becomes first financial platform to launch fully integrated business travel management tool for SMEs. With the new tool, SMEs and freelancers can book, manage, and earn on business travel directly in the finance app. Continue reading

🇬🇧 Black-founded unicorn Zepz grabs $165M and continues challenging PayPal and Western Union. Through its brands, WorldRemit and Sendwave, it serves over 9 million users across more than 4,600 remittance corridors globally. The company intends to use the funds to enhance customer experience and expand services.

🇺🇸 Trump’s stablecoin push set to collide with banks. With banks and crypto companies fighting to influence the rules, the president launched his own stablecoin, effectively threatening to take business away from both industries. Read more

🇺🇸 Brandon Pace joins PayZen as Chief Legal Officer. Pace joins PayZen at a pivotal time as it continues to scale its innovative platform, leveraging AI and data analytics to create flexible, interest-free payment solutions that help hundreds of thousands of patients manage medical costs, freeing them from financial hardship.

🇺🇸 The Zelle App Disappears Tuesday. Last December, Zelle was in the spotlight when the Consumer Financial Protection Bureau sued the company and three of the largest US banks for failing to protect consumers from widespread fraud on the peer-to-peer payment network. The lawsuit has since been dropped.

🇺🇸 Imprint secures $500 million credit facility. This enables the company to increase lending to the iconic partner brands in its portfolio, as well as the numerous brand partnerships in the pipeline. Read more

🇮🇳 Yuno rolls out Ethoca Alerts to improve the consumer experience. The feature enables merchants to resolve transaction disputes before they escalate into chargebacks. This tool further strengthens Yuno’s end-to-end payment solution by helping merchants to take back control, save on costs, and improve efficiency.

GOLDEN NUGGET

Welcome to 𝐓𝐡𝐞 𝐏𝐚𝐲𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 by Checkout.com — Episode 8 👋

What is an "𝐄𝐧𝐝-𝐭𝐨-𝐄𝐧𝐝 𝐏𝐚𝐲𝐨𝐮𝐭"?

► End-to-End Payouts offer merchants a seamless and automated payout process that ensures funds are delivered directly to recipients without delays or manual intervention. These payouts are powered by real-time networks like Visa Direct or Mastercard 𝐒𝐞𝐧𝐝, enabling fast, secure, and transparent transactions for businesses around the globe.

► Whether you're a 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞, 𝐠𝐢𝐠 𝐞𝐜𝐨𝐧𝐨𝐦𝐲 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦, 𝐨𝐫 𝐅𝐢𝐧𝐓𝐞𝐜𝐡, end-to-end payouts improve cash flow management, reduce operational overhead, and enhance recipient satisfaction.

𝐂𝐚𝐫𝐝 𝐏𝐚𝐲𝐨𝐮𝐭𝐬 𝐯𝐬 𝐁𝐚𝐧𝐤 𝐏𝐚𝐲𝐨𝐮𝐭𝐬 🤝

𝐂𝐚𝐫𝐝 𝐏𝐚𝐲𝐨𝐮𝐭𝐬 – Funds are delivered instantly to a recipient's debit or credit card via Visa Direct, Mastercard Send, or similar networks.

𝐊𝐞𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬:

► Faster access to funds – Payouts are completed in real-time.

► Global reach – Send payouts to cards across multiple regions.

► Seamless recipient experience – Funds land directly in the recipient's account.

𝐁𝐚𝐧𝐤 𝐏𝐚𝐲𝐨𝐮𝐭𝐬 – Payouts are sent via bank transfers to the recipient's bank account (Chase, Santander...)

𝐊𝐞𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬:

► Higher transaction limits – Ideal for large-volume payouts.

► Secure and compliant – Directly follows bank-led compliance protocols.

► Broad geographic coverage – Suitable for payouts in countries where card payouts may be limited.

Some platforms specialize in end-to-end payouts - Thunes, Wise, Checkout.com, Payoneer...

𝐓𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐏𝐚𝐲𝐨𝐮𝐭 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 🌍

► 𝐔𝐧𝐥𝐨𝐜𝐤 𝐠𝐥𝐨𝐛𝐚𝐥 𝐬𝐜𝐚𝐥𝐞 𝐟𝐫𝐨𝐦 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧

✔️ Support for card and bank payouts to over 170+ countries.

✔️ Multiple payment methods, including ACH, SEPA, and SWIFT.

✔️ API-first architecture that enables faster go-to-market for global businesses.

► 𝐇𝐨𝐰 𝐭𝐨 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐩𝐚𝐲𝐨𝐮𝐭𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞

✔️ Dynamic routing to select the most efficient payment path.

✔️ Transaction monitoring to mitigate risks and ensure compliance.

✔️ Real-time notifications to keep recipients informed.

► 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐱 𝐏𝐚𝐲𝐨𝐮𝐭𝐬

✔️ Regulatory alignment across regions with built-in KYC/AML checks.

✔️ Sanctions screening and fraud prevention.

✔️ Audit trails to ensure compliance with payout regulations.

𝐔𝐬𝐞 𝐂𝐚𝐬𝐞: Wise 👇

Wise leverages end-to-end payouts to enable cross-border transfers with real-time processing and lower fees.

✅ Real-time cross-border transfers

✅ Lower transaction costs

✅ Enhanced security and compliance

Source: Checkout.com x Connecting the dots in payments...

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