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Apple Pay's Game Changing New Feature

Apple Pay Payments in All Browsers

Hey Payments Fanatic!

ApplePay is set to revolutionize online payments with support across all browsers, dramatically boosting the volume of transactions flowing through Apple Wallet.

This shift isn’t just about expanding reach; it’s about enhancing security and redefining the payment process.

With the new browser functionality, ApplePay on your phone will act as a second factor of authentication, leveraging the secure token issued by your bank along with your biometrics—wrapped in Apple’s signature platform security.

This will eliminate the need to rely on stored card details in browsers, shifting the payment process directly to the phone’s secure provisioning.

Previously, many users faced issues synchronizing cards between iOS and macOS, a limitation imposed by banks that preferred to provision cards only on phones, not laptops. This new flow resolves that problem, benefiting both users and Apple, as Apple only earns wallet fees for cards provisioned on phones.

Additionally, Apple’s system offers a streamlined alternative to network-based 3DS. In Europe, where Strong Customer Authentication (SCA) regulations require a second factor, about 50% of merchants have opted out of using bank 3DS.

Apple now provides a secure, SCA-compliant option, whether merchants rely on 3DS or their own risk management systems. This not only improves security but also strengthens Apple’s case for charging their wallet fees.It’s important to note that both merchants and banks can choose whether to accept ApplePay and its authentication flow.

However, since Apple controls the consumer’s initial experience, having two separate authentication steps in one checkout process would result in a poor user experience.

As a result, many will likely adopt Apple’s flow to avoid disrupting the payment process.

With these enhancements, ApplePay is not just facilitating payments—it’s shaping the future of secure, frictionless transactions online.One limitation is that this feature only works on iOS 18 and later.

While this won't be an issue in the long term, in the short term, there will be many unsupported devices.

What’s your take on this innovation by Apple? Do you think it’s a game-changer?

Let me know in the comments below👇

Cheers,

Marcel

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GOLDEN NUGGET

𝐂𝐥𝐨𝐮𝐝 𝐓𝐨𝐤𝐞𝐧 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 — the Visa newest solution to bring the ApplePay experience to all 👇

𝐂𝐥𝐨𝐮𝐝 𝐓𝐨𝐤𝐞𝐧 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 — the Visa newest solution to bring the ApplePay experience to all 👇

The rise of digital commerce brings immense opportunities — but also a need for enhanced security, particularly for Card-Not-Present (CNP) transactions. This is where the Cloud Token Framework (CTF) steps in, transforming how payments are secured across multiple devices, bringing an ApplePay-like enhanced customer experience.

𝐃𝐞𝐟𝐢𝐧𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐥𝐨𝐮𝐝 𝐓𝐨𝐤𝐞𝐧 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤:

The Cloud Token Framework (CTF) by Visa allows any connected device to become a secure channel for digital commerce, minimizing risks associated with handling sensitive payment data. It enables the tokenization of CNP transactions, ensuring a seamless, secure payment experience across devices, combining consumer identity verification (ID&V) with device intelligence.

In essence, CTF creates an online payment experience binding a network token to a device and leveraging biometrics on that same device for the transaction to be initiated. An experience more secure than an in-person experience (in my opinion).

𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤:

1. The cardholder reviews the items in their booking and proceeds to checkout

2. The cardholder enters their card details and contact information

3. The app prompts the cardholder with a verification request to designate the device as trusted for future purchases

4. The merchant or other token requestor displays a list of consumer ID&V methods available from the issuer and the cardholder selects their preferred ID&V method

5. The cardholder completes verification via the ID&V method

6. Once confirmed, the cardholder receives a message to confirm that their device is trusted for subsequent transactions

7. On the trusted device, the cardholder is prompted to verify and confirm their booking

8. Once confirmed, the cardholder's transaction is complete. The issuer receives the required device information to perform further checks

𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬:

𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐚𝐜𝐫𝐨𝐬𝐬 𝐝𝐞𝐯𝐢𝐜𝐞𝐬
Use consumer ID&V and device intelligence to link the consumer, cardholder and their associated devices to help prevent account takeover fraud

𝐓𝐫𝐮𝐬𝐭𝐞𝐝 𝐝𝐞𝐯𝐢𝐜𝐞𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞
Enable a trusted device to minimize friction and improve authorization rates for CNP transactions

𝐅𝐮𝐭𝐮𝐫𝐞-𝐏𝐫𝐨𝐨𝐟 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬
Expand digital commerce use cases with an end-to-end, secure and scalable token solution

The ApplePay experience was a revolution. Visa with Cloud Token Framework and Mastercard with TAS are bringing those to us all via tokenization!

Source: Visa's report